Role

We are looking for an experienced candidate who can work as a Search Engine Advertising/Marketing (SEA/SEM) Specialist for our company.
As a Search Engine Advertising/Marketing Specialist, you are responsible for managing day to day marketing campaigns.

• You are also responsible for maintaining a strong online presence.
• You will be planning, implementing, and executing SEO strategies as well.
• You should be well versed in various trends and best practices in the Search Engine industry.
• You should also be running and monitoring the campaign utilizing paid search marketing such as pay per click (PPC) campaigns.
• You will be working in collaboration with Technical, Content team and Social Media team.
• You should have a good knowledge and understanding of HTML, CSS, and JavaScript.
• You should possess amazing attention to detail as well as the ability to analyze data in an efficient manner.

Responsibilities

• Developing new and innovative SEM strategies for the organization to promote our development services and products.
• Planning and implementing digital marketing campaigns on various platforms such as Google, LinkedIn and similar.
• Managing the paid search marketing campaigns and other paid advertising campaigns.
• Ensuring the organization’s goals and objectives are met.
• Analyzing data and insights to improve ROI.
• Performing detailed keyword research and customer trends.
• Monitoring clicks, redirects, and bounce rates.
• Suggesting improvement in the marketing campaign and make necessary changes if required.
• Optimizing the landing pages along with the Web Development Team.
• Preparing SEM reports monthly and presenting it.
• Staying up to date with the new advertising trends and PPC strategies.
• Thorough knowledge of analytical tools such as Google Analytics, Web Tends, or similar.
• Strong work ethics is a must.